In this session, be prepared to have your beliefs shattered about sales training, enablement, and performance (and what to do about it). Teaching people soft skills requires a completely different approach than teaching hard skills. A salesperson''s resume only has a 18% chance of predicting future performance? A performance appraisal say more about the person doing the appraisal than the appraisee? About 63%. Come join us.

Tom Tonkin, Ph.D.
Sales Enablement Beliefs, Shattered!
About Tom Tonkin, Ph.D.
Dr. Tom Tonkin PhD is an executive in Professional Services and Software Sales arena and has over 30 years of business and technology experience. He is currently serving as the CEO of Sales Conservatory. Dr. Tonkin holds a Ph.D. in Organizational Leadership from Regent University (Virginia Beach, VA) as well as a Master of Science in Organizational Leadership, with a focus on Leadership and Management from Regis University (Denver, CO). Dr. Tonkin holds multiple business certifications and is a leadership expert. In addition, Dr. Tonkin was an Adjunct Professor at the Forbes School of Business at Ashford University where he taught Leadership in Organizations, Organizational Behavior and various other leadership and management courses. Dr. Tonkin is an award-winning researcher and author with several blogs, articles, and interviews to his name focusing on Leadership, DE&I, Learning and Development, and Sales Acumen.