Connected TV has come into its own and now claims a consistent share of digital media budgets. In most cases, CTV is considered as an awareness channel with no focus on performance. In this session, a combination of industry background, case studies, and data will help explain how CTV can be leveraged as a performance channel. Can this performance match Meta’s algorithms? Attend the session to find out!
Can ConnectedTV match the performance you get from Facebook and Instagram?
About Senthil Govindan
Senthil is an evangelist for the interdependence of marketing and data. He has participated in the evolution of digital advertising at close quarters for over a decade as a Marketer and Media Buying Head and has taken multiple Advertising Technology products to market. Senthil founded Datawrkz, a Digital Advertising Technology and Services firm 9 years ago and has grown the company to its current size of 80 employees.