Influencer marketing is the most ‘overpriced’ and ‘underpriced’ attention in same sentence. What are the fundamental things all businesses should know about influencer marketing to
ensure the ‘Wild West’ of media is navigated effectively.
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Oliver Yonchev
Managing Director - Social Chain
The six lessons of social influence
About Oliver Yonchev
Oliver is Managing Director to one the worlds largest social media agencies, Social Chain.
The agency is famed for its disruptive, internet-breaking, creative work; acquiring multiple industry awards, whilst gaining worldwide recognition for breaking records. In just 2 years, Social Chain went from employing 5 people to over 270 across 5 offices; Manchester, London, New York, Berlin & Munich.
As the US Managing Director, Oliver is responsible for the development of the group’s North American operation. At 29, he is at the forefront of social media marketing, delivering global social strategies for the likes of Amazon, Coca-Cola, Nokia, Dreamworks, FIFA, Superdry, Disney, to name just a few.