Faced with the challenge of bringing a 160+ year old company into the digital age, PwC set out to break down silos, bring technology into every aspect of the business and adopt a go to market mindset set on empowering the individual and providing top-tier client experience. PwC’s CMO, Matt Lieberman will discuss how PwC’s digital transformation came to life within marketing, and how the marketing function can be a force for change across a business.