Faced with the challenge of bringing a 160+ year old company into the digital age, PwC set out to break down silos, bring technology into every aspect of the business and adopt a go to market mindset set on empowering the individual and providing top-tier client experience. PwC’s CMO, Matt Lieberman will discuss how PwC’s digital transformation came to life within marketing, and how the marketing function can be a force for change across a business.
About Matthew Lieberman
Matthew Lieberman is the CMO for PwC US and Mexico. An innovative executive at the crossroads of media, technology and marketing, he combines advanced digital knowledge with traditional marketing and communications acumen.