Why are Hallmark movies so popular? Hint: It''s not the over-the-top acting or cheesy plots. It''s because people crave emotional connection—and you can leverage that same emotional power with your B2B customers. In this entertaining and educational session, you''ll learn the fundamentals of emotional storytelling and how to make it work for your brand.
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Martha Marchesi
CEO - JK
What B2B marketers can learn from Hallmark movies
About Martha Marchesi
Martha is a veteran of Madison Avenue, where she crafted targeted, award-winning creative campaigns at shops such as Young & Rubicam, Grey, and Della Femina. A master brand storyteller, her experience spans a wide variety of clients in the B2B and B2C spaces and includes brand strategy, creative direction, and employer branding. As CEO of JK Design, she's responsible for driving the agency's strategic vision and nurturing our collaborative culture. From day-to-day operations to big-picture planning, she provides inspired leadership—ensuring that we consistently deliver top-tier creative and strategic solutions that fulfill our clients’ objectives and exceed their expectations.
JK is a women-owned, full-service creative agency specializing in corporate and employer branding, employee engagement, and strategy and execution. We're the B2B branding experts—helping companies craft their most authentic story and tell it in all the right ways and places.