In an age of data overload and shrinking attention spans, delivering meaningful insights that drive teams to act has never been more critical. “The Last Mile” demonstrates how actionable insights reporting is key in driving teams to act, and how to avoid falling short in the last mile of sharing insights via use cases from global leading brands that have effectively closed the data to action gap.
About Marcus Jimenez
For the last decade, Marcus has been providing insights reporting solutions for global leading brands including Citibank, PepsiCo and Diageo, helping them transform their data and insights into actionable content for customers and teams. As a leading voice in insights delivery, he is a frequent guest speaker at industry forums and has been recognized by the American Marketing Association, the AdColor Industry Coalition, Digiday and Forbes for his team’s innovative solutions and unique perspective.
As the Founder and CEO of Breefly®, he is bringing innovation to the world of marketing and research by simplifying the insights reporting process. Breefly® is a DIY insights delivery platform that allows users to deliver actionable insights to clients and teams as short business briefs, so they can make smarter decisions, faster. Born and raised in Brooklyn, New York, he now resides in Denver, Colorado.