As digital marketing becomes more important than ever, it’s equally as important for companies to evaluate their tech stack’s readiness to enable personalization in digital conversations. In this session, you will learn how to assess your current state tech stack readiness, define future goals, prioritize initiatives so you’re not “boiling the ocean”, and measuring your progress over time.
About Lauren Schuler
Lauren has nearly two decades of experience consulting for B2B and B2C marketing and communications. Over her career, Lauren has worked with numerous Fortune 100 brands like GE, Intel, Lenovo, The Home Depot, Lowe’s Home Improvement, LinkedIn, Intel and Honeywell to name a few. She is highly experienced in successfully developing multi-channel demand generation strategy and managing both on and offline GTM strategies for her clients. Lauren’s specialties include, Demand Generation, User Experience, Research analysis, CRM, Marketing/Communications strategy development, Direct Marketing, Branding, Media/PR, and Sales.