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Larysa Zakirova: Speaking at the Marketing & Advertising Expo

Larysa Zakirova


How to Build A Winning Client Success Team in a B2B Company.

Larysa’s presentation will focus on the core principles and strategies underlying the building and expansion of a Client Success Team. Reflecting on the lessons learned of growing INFUSEmedia’s team, she will discuss the major obstacles to growth, and highlight the strategies and tactics that can facilitate team building and corporate growth.

About Larysa Zakirova

As an Executive Director of INFUSEmedia’s Client Success Team, Larysa directs the strategy and operations of a department that serves 1,000+ B2B clients across 20+ industries. Larysa oversaw rapid company growth for the past several years increasing the number of employees from 5 to 300+, opening 6 offices globally, and expanding the client base by 1800%.

Prior to joining INFUSEmedia, Larysa served as an Account Director and then as Director of Content Marketing for INFUSEmedia’s sister company, inSegment—a Digital Marketing Agency. In these roles, she managed creative teams, project managers, and technical teams of developers, programmers, and server administrators.

With a director-level background in both IT and various aspects of marketing strategy — including Account Based Marketing and Intent strategies — Larysa is able to identify, guide and manage a highly diverse set of client needs — from branding strategy to technical aspects of marketing automation.