There are myriad ways brands have relationships with their customers. Every channel from email, social media, advertising, and others introduces new challenges and opportunities to create authentic customer connections. Brands now struggle with how to optimize each channel and drive ROI. This session will teach you new ways to have more authentic interactions and maximize customer lifecycle management leveraging first-party data and machine learning tools.
About Justin Richie
Justin is the Chief Data Officer at Capillary North America and is in charge of leading the efforts of Data Strategy, Data Science Architecture and Machine Learning.
He brings extensive experience in building data science teams and democratizing data science in organizations. Justin’s core industries served are healthcare, CPG, marketing and retail. Above all else, Justin strives to help organizations demystify data science and find the signal in the noise.