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Keynote Speaker
Jenn McMillen: Speaking at the Marketing & Advertising Expo

Jenn McMillen

Incendio Founder - Capillary Technologies


Building Customer Loyalty in the B2B World: Best Practices & Results

Jenn will be speaking with Jim Sturm

Brand loyalty programs and companywide loyalty strategies have achieved massive results in the B2C industry as an undeniable customer retention strategy and driver of top-line sales growth. Can the same best practices work for B2B companies? In this session, you will discover loyalty best practices and how they apply in the B2B industry. I'll also share critical items to consider when launching a B2B customer loyalty program.

About Jenn McMillen

Jenn McMillen is the founder of Incendio, where their specialty is increasing topline revenue by building and fixing customer programs. Her team helps companies solve and overcome their CRM, loyalty, and customer experience challenges.

Jenn is a nationally known loyalty & CRM expert, recognized by the CRM community and her peers with major industry awards for programs such as GameStop’s PowerUp Rewards, which has more than 35-million members, many of whom pay an annual subscription fee for an enhanced experience. She built the program and launched it, changing GameStop’s entire marketing strategy and creating a multi-million-dollar revenue stream.

In addition to PowerUp Rewards, she created and has run several well-known loyalty and subscription programs, including myGNC Rewards, United Airlines’ Silver Wings Plus, Vail Resorts PEAKS, Payless ShoeSource Points, Neiman Marcus InCircle, and one of the first big national loyalty subscription programs in the 90’s, Blockbuster Rewards. Jenn proudly belongs to more than 100 loyalty programs.