One common trap many business leaders fall into is trying to be "all things to all people." While it may seem that your target market is vast; casting a wide net can be counter-productive and dilute your message while exhausting your limited marketing budget. Learn the benefits of targeted niche marketing, why it's effective, and how you can multiply your success to expand to greater market share from there!
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Janet Ballonoff
- Marketing Strategy Solutions
The Power of Targeting Your Niche to Accelerate Growth
About Janet Ballonoff
Janet Ballonoff has over 20 years' experience in organizations ranging from startups to small and medium-sized companies in a variety of industries including enterprise IT, e-learning, and healthcare nonprofits. She recieved her BA in English from Bowling Green State University and MBA in marketing from Johns Hopkins University. Her career has spanned PR, communications, and marketing from trade shows to website development to online lead generation. With this extensive background, she enjoys working with small businesses and start-ups as an innovative collaborator to make an impact on creating revenue growth.