Marketing & Advertising Expo California logo

April 6 & 7 2022

LA Convention Center

Darryl Praill: Speaking at the Marketing & Advertising Expo US

Darryl Praill

CMO  -  VanillaSoft

The Day Marketing Held Sales Accountable

Virtual Causeway needed their marketing program spend to generate as many marketing qualified leads (MQL) as possible, and they needed those MQLs turned into sales qualified leads (SQL). The problem was that Sales rejected over half of their MQLs, resulting in excess marketing program spend, lead flow shortfalls, intra-departmental conflict, and an overall questioning of marketing’s effectiveness and contribution. Learn how Virtual Causeway overcame this by implementing an effective sales engagement strategy.

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