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C. Lee Smith: Speaking at the Marketing & Advertising Expo

C. Lee Smith

5 Steps to Improve Your Credibility as a Trusted Resource

In sales, we a lot of talk about qualifying the buyer. But this is exactly BACKWARDS.

Instead, you should be thinking about how the buyer qualifies (and disqualifies) the seller. What determines who they call or email back? And who they share sensitive business information with?

This is the importance of Sales Credibility – the quality all salespeople must have with each prospect before you can ever hope to “earn trust” or become a “trusted advisor.”

Join SalesFuel CEO C. Lee Smith for an overview of the Hierarchy of Sales Credibility from his bestselling book "SalesCred: How Buyers Qualify Sellers."

About C. Lee Smith

C. Lee Smith is the CEO and founder of SalesFuel, an Ohio-based firm that was again named by Selling Power as one of the Top 10 Sales Enablement Vendors in 2022. Lee is also named by Selling Power as a Leading Sales Consultant for 2022 worldwide. He is also the author of SalesCred, the definitive book on the #1 problem facing sales teams today – their lack of credibility among buyers. He also wrote the Amazon international bestseller Hire Smarter, Sell More!, which helps readers increase their bottom line by avoiding toxic employees and identifying and hiring sales rainmakers. He is a Certified Professional Behavior Analyst and co-host of the Manage Smarter show on C-Suite TV. Lee is a graduate of Ohio University and has earned a certificate in executive leadership from Cornell University. Connect with Lee @cleesmith on Twitter, and on LinkedIn. For more information about SalesFuel, please visit