The world of business revolves around the choice of the consumer. Brands are spending millions to tap into the consumer's mind for insight before spending billions creating or promoting products and services. But what happens when those millions spent doing research are delivering poor data quality based on poor sample planning and unmitigated sample bias? Stop throwing money away on untrustworthy research and discover the value of a consultative approach to meet brand challenges with confidence, obtain the right answers, drive greater value, and deliver better results!
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Brian Lamar
Chief Insights Officer - EMI Research Solution
Raise Your Hand if You Want to Make Another Poor Decision
About Brian Lamar
Brian’s LinkedIn bio says he is the Chief Insights Officer of EMI Research Solutions, and a 20-year veteran of the market research industry.?
What it doesn’t say is that he is typically grumpy, full of odd facts, spends a lot of time at coffee shops (even though he doesn’t like coffee), and has a true passion for research and creative solutions to tough problems. Brian has seen all sides of the market research industry having previously held a variety of roles at TNS, Synovate, and Ipsos, spanning both qualitative and quantitative research.
He is also a Columbia Township Trustee and is deeply involved in his local and professional communities. Brian is President Elect of the Insights Association – North Central Chapter, an Advisory Board Member of the University of Georgia’s Master of Marketing Research Program, and host of the Intellicast podcast.
When he isn’t taking his bulldog Bonnie for walks in her stroller, Brian is getting “dirty in the data” and driving innovation in the market research industry.