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Ben Theis: Speaking at the Marketing & Advertising Expo

Ben Theis


With Greater B2B UX Comes Greater Conversions

You have a website or are looking to build or rebuild one. Great but happens when your marketing efforts pay off and users are going to your site and not doing what you want them to do! That is UX and it is becoming one of the most widely forgotten or lower prioritized elements of building a website. B2B users engage with a site differently than a B2C user would and you should be applying UX as such. It''s not necessarily what you like on your site or how to navigate but rather how your users act and will get them to convert. We will take you through key B2B UX elements when building or redesigning a website that will help you understand what B2B users are looking for and how to get them to convert. Walk away with knowing implementable ideas and design tactics that can help any site (service based, product based, enterprise, small business, etc). With the power of UX comes great responsibility to your users to build something they like and that will ultimately work for you!

About Ben Theis

Ben has always had a passion for supporting local businesses, and Skol Marketing was started as his way of helping these hard-working independent companies. While traveling the nation as a Local Partnership Manager at Google, Ben saw firsthand just how many small businesses and nonprofits were being underserved by the digital marketing industry, with very few options catering to their needs. He came to understand that by explaining the “how” and the “why” of digital marketing, he could demystify what was otherwise an intimidating and enigmatic process for many entrepreneurs and help them grow their businesses.

In 2012, Ben left the corporate world to start Skol Marketing. With the digital marketing and Search Engine Optimization (SEO) skills he built at Google and eventually along with a talented team of other former Google employees, Ben founded Skol Marketing with one purpose: to help the small businesses he loved grow by educating, informing, and assisting them with the daunting-but-necessary work of getting their names out online.

Now, with Skol Marketing and the support of his knowledgeable and professional team, Ben can give back to the local community by improving the web presence of small businesses so they can get the attention they need to grow and succeed. Whether he’s building websites, strategizing and implementing digital marketing campaigns through SEO, SEM, and social media, or hosting workshops to educate small business owners on all the above, Ben has turned his passion for supporting local businesses into a thriving full-time career.

On the off chance he’s not working, Ben’s hobbies include maintaining the life of a die-hard Minnesota Vikings fan, trying to find the best dry-rub chicken wings in Minnesota, going to breweries with his wife, Emily, and spending quality time with his two pugs, Rigby & Mango, and pig, Skolie