Today’s markets are replete with consumers looking for personalized products. We see this everywhere we look, & more and more companies are learning how to take advantage of these impulse purchases. Aaron will talk about his background in printing, how it has evolved, and how new advances in technology are making it easier for companies of all sizes to offer these boutique experiences.
Leveraging On-Demand Printing to Personalize Customer Experiences
About Aaron Hart
Having spent his entire career in the product identification (PID), labeling, and on-demand printing industry, Aaron is a subject-matter expert when it comes to labeling products in-house. He began work in PID at the age of 15, at a time when price marking tools, and dot-matrix / thermal printers dominated the on-demand industry. Since then, he has watched as advances in technology have revolutionized printing as much as they have in every other aspect of life.
Having worked as an operator, repairman, technical support technician, and in sales, Aaron has a depth and breadth of experience in on-demand printing that goes beyond just a single aspect of what the work entails. As president of Loda Enterprises, he now leverages that experience to consult with customers in order to help them select the appropriate suite of products best suited to the need at hand.