The Marketing & Advertising Expo logo
Return to Speaker page
Luke Hale and Cesar Cabrera: Speaking at the Marketing & Advertising Expo

Luke Hale and Cesar Cabrera

Global Head of Production and Director of Sales - Shootsta


Step by step: Elevate sales videos to elevate sales numbers

Video is a critical part of any sales strategy in 2022 and has been proven to drive meetings, accelerate pipeline, and increase sales. The question is always "How do I get my teams to create content that helps them book more meetings, accelerate their sales cycle, and ensure they stay on brand?" Join Luke Hale, Global Head of Production, and Cesar Cabrera, Director of Sales, from Shootsta, as they walk you through both the why and the how of improving your team''s sales videos. This session will be interactive, educational, and may even have you creating a video with our experts on hand to help out.

About Luke Hale and Cesar Cabrera

Luke has had a lifelong fascination with the power of video and has dedicated his career to telling great stories through the medium. He has over 15 years of experience leading projects and teams across the world, including seven years leading production teams at Apple. He now leads the post-production services of Shootsta for our clients located in Australia, Singapore, Europe, and the U.S.A.

Cesar has over a decade''s worth of experience leading sales teams in multiple countries for enterprise organizations looking to take their sales activities into hyper-growth mode. Currently, he heads up the North America sales team, helping Shootsta''s customers create video easily, cost-effectively, and at scale.