The Content Marketing Association (CMA) is the industry association for marketing, publishing, advertising and social agencies.
The overarching aim of The Content Marketing Association is to promote the use of content as an effective marketing tool to client marketers and showcase the channels it can be used for.
We also use our experience and expertise to advise and promote brands and media agencies wishing to enter the world of content marketing, an industry that’s now worth in excess of £5bn in the UK alone.
Through our research, events, and training, we aim is to realise the potential content marketing has for brands and encourage creativity and effectiveness.
Since the organisation was formed in 1993 as the APA, the CMA has been at the front of the content marketing revolution, driving the industry forward as it has evolved to become the industry it is today.